Wednesday, December 23, 2009

Wednesday Night Marketing News from Mediapost

Clickable Headlines:

by Sarah Mahoney
Experts expect to see more marketers work the "Random Acts" thinking into their cause-related efforts. "It's a natural extension of the trend we've seen among companies to offer consumers choice through their cause programs," says Cone Inc.'s Sarah Kerkian. "It helps shift the consumer cause relationship from passive to active." ... Read the whole story > >
by Aaron Baar
According to comScore, 17% of consumers who said they were in the market for a smartphone said they were considering purchasing an Android-powered device in the next three months, compared with 20% who said they planned to purchase an iPhone. ... Read the whole story > >
by Sarah Mahoney
Penney says it will open its doors at 5 a.m. on Dec. 26 -- the earliest in its history -- offering more than 100 doorbusters and 99-cent shipping on Sales circulars will feature "instant money" coupons for use in-store or online, shaving $10 off a $50 purchase. ... Read the whole story > >
Financial Services
by Tanya Irwin
"Home claims are typically far more complex than auto claims, and homeowners insurance claimants tend to have less knowledge of the specifics of their policy coverage than do auto claimants," said Jeremy Bowler, senior director of the insurance practice at J.D. Power & Associates. ... Read the whole story > >
by Karl Greenberg
"Sears Virtual Gifts," running through Dec. 28, lets people send holiday gifts through an application on Facebook. When one sends a Sears Virtual Gift, both sender and recipient can enter to win the actual gift from Sears. Ten pairs of prizes valued at over $24,000 will be given away, per the company. ... Read the whole story > >
by Karlene Lukovitz
Family chain concepts have tended to become "tired" over the years, few of the 18- to-34-year-olds who are the heaviest patronizers of restaurants choose family formats, and these restaurants were not a part of the growing-up experience for growing Baby Boomer segments within the population, according to NPD's Bonnie Briggs. ... Read the whole story > >
Activision Debuts Guitar Hero Van Halen

Sphere: Related Content

No comments: