There is more than Healthcare and Santa in the news....
Automotive
by Karl Greenberg
Ford's involvement with the show parallels Ford's use of social media to promote the car. The company has been running its "Fiesta Movement" program since last spring with participants using social media to talk about their experiences with the car. Similarly, says Ford, the cast of "If I Can Dream" will talk about their efforts on social media. ... Read the whole story > >
Retail
by Sarah Mahoney
In a conference call, President/CEO Greg Wasson says the success of Walgreens' flu shot campaign proves that "consumers across the country value the services of community pharmacists. Our center of gravity continues to be the community pharmacy." ... Read the whole story > >
Automotive
by Karl Greenberg In a Q&A format, Scion's lifestyle, events and promotions manager Jeri Yoshizu tells Marketing Daily how the company is using the Web and dozens of small monthly events to get the message out to Gen Y (and Z). ... Read the whole story > >
Retail
by Karlene Lukovitz
In the commercial, the machine's most compelling differentiator -- its coffeehouse-level power (15 bars of pressure, versus the three bars maximum offered by most home machines)-- is demonstrated, rather than stated. The footage zeroes in on the black coffee's "aerated crema layer" and the thickness of the milk-based drinks. ... Read the whole story > >
Packaged Goods
by Tanya Irwin "We have not yet officially announced our media mix, but will be concentrating on PR, events, sponsorships, seeding and traditional media buys," says Alliance Development's Courtney Jacobs. " We will also be launching an integration with TLC's 'Beauty Spaces' in early 2010 and a 'Bathtub Makeover' sweepstakes on the Web site to support the segment." ... Read the whole story > >
Sports
by Aaron Baar
The television commercial, which has been airing on hockey-centric programming and seeded on hockey blogs since early November, features a lonely Carl changing a red lightbulb above a hockey goal as a mournful piano soundtrack plays. But it's on the Facebook page that Carl's story comes to life. ... Read the whole story > >
Verizon Customers Can Download Green Day Show
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