Monday, December 21, 2009

Monday Night Marketing News from Mediapost

I've seen enough of the toilet paper bear butts...

Packaged Goods
by Tanya Irwin
The site also includes a link to the mobile application, "Sit or Squat," which allows people to search for clean public restrooms all over the country from their mobile phone. The Web site will continue after the holidays, according to a blurb on the site, which reads: "Do you enjoy going to the bathroom as much as we do? Come back after the holidays to join the conversation." ... Read the whole story > >
by Sarah Mahoney
About half of consumer packaged goods companies are still social media "wall flowers," meaning that they still have both low presence and low engagement within these media, according to an informal survey conducted among members by the Grocery Manufacturers Association. Nearly two-thirds of the respondents confirmed that they are shifting resources from traditional media to social media. ... Read the whole story > >
by Karlene Lukovitz
The Kraft Foods/Nabisco brand has rolled out the first specifically holiday-focused TV spot within its "Open for Fun" campaign -- the award-winning, two-year-old Euro RSCG campaign that established the fun positioning, contemporized the 75-year-old brand and reversed its declining share. The TV spot features young adults enjoying Ritz as they disco at a holiday party. ... Read the whole story > >
by Tanya Irwin
Survey respondents said that they were finding the best deals at mass merchandisers (41%) such as Walmart and Target, and online retailers (39%).These were followed by department stores (21%), discount stores (16%) such as TJ Maxx and Marshalls, outlet stores and malls (12%), and warehouse clubs (11%). ... Read the whole story > >
by Aaron Baar
In today's world, television shows don't really get cancelled; they get moved to another platform. Provided they can find a sponsor. The technology company is sponsoring the online airing of the show's five episodes on YouTube. The episodes will air without commercial interruption, but HP will promote its Create Change philanthropic program. ... Read the whole story > >
by Karl Greenberg
The U.S. auto market may heave a sigh of relief when December ends in two weeks, but it definitely will not have been the cruelest month. The month is actually looking good, or at least better, for the auto business than any this year, if the seers at are on the mark. ... Read the whole story > >
P&G Recalls Vicks DayQuil LiquiCaps

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