Help Them Buy from You

from a recent email:

Daily Sales Tip: Do Your Research
Justifying a purchase price for anything from a new car to a corporation becomes much easier if you can show the buyer the item is worth every penny.

That means you must be responsible for the research your clients don't have time for. By doing this, you can make the decision to buy as easy as possible. Provide clients with plenty of information that justifies why the decision you want them to make is the right one.

Many clients are waiting for sales agents to bring them actionable solutions to their problems. Do yourself and your clients a favor and do all the legwork ahead of time.

Source: Author and sales consultant John Strelecky

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