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Automotive
by Karl Greenberg "It really is an awareness campaign on a limited budget," says RPA's Joe Baratelli. "It's also illustrating that Honda can be successful at a two-way dialogue. [Honda] was reticent about that kind of dialogue. You open yourself up; it's risky, but with the success of Fit and Insight with Facebook, they were able to see the advantage." ... Read the whole story > >
Retail
by Sarah Mahoney
After years of hyping expensive electronics or luxury items as the ultimate gift, this year, more and more marketers are pushing everyday products as useful gift solutions, a message that is resonating with consumers. A recent survey from the National Retail Federation and BIGResearch reports that 36% of consumers say they'll be shopping for more practical gifts. ... Read the whole story > >
Restaurants
by Karlene Lukovitz The company also announced an agreement with Subway to feature Starbucks' Seattle's Best Coffee brand in nearly half of the sandwich chain's U.S. restaurants. The deal represents a foothold for Starbucks in the QSR sector to help counter McDonald's McCafe momentum and Dunkin' Donuts' aggressive coffee marketing. ... Read the whole story > >
Retail
by Tanya Irwin
A variety of marketing programs are planned for the partnership in 2010, including a print campaign in national magazines focused on health, wellness and active lifestyles including a fairly extensive media buy with Competitor magazine and Triathlete magazine. Other media include radio commercials (both in-store and out-of-store), ad circulars and social media support. ... Read the whole story > >
Gaming
by Aaron Baar For marketers looking to get into the gaming space, an offer need not tie into the game's content, nor does it need to offer something other than virtual currency in return. Rather, the pitch must be relevant to the consumer trying to play the game, Q Interactive's Matt Wise says. ... Read the whole story > >
Health
by Karl Greenberg
This year's focus is on getting smokers to realize that there is no natural law saying they must smoke while they drink or drive. "One thing we found is that with smokers there are some universal triggers that are really common, so we wanted to present those ideas in way that fit in with last year's campaign," says Legacy's John Constantino. ... Read the whole story > >
Automotive
by David Goetzl
The deal links the new Taurus model with the network's documentary-style series "UnSung." The arrangement employs custom on-air spots, while stretching into radio and online properties affiliated with the network that targets African-Americans. ... Read the whole story > >
Nintendo To Tout Super Mario For Wii
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