Wrapping up the work week, but....
We have 3 to 4 daily updates Saturday and Sunday too!
Food
by Karlene Lukovitz The effect was designed to make the viewer have an almost visceral sense of the stock's "inviting, warm feeling and smell, and so make a somewhat uninteresting category sexy," says Bronson Smith of Smith Brothers. During creative testing, this spot drew an ASI score ranking among the top 5% of all 40,000 commercials that have been tested by ASI. ... Read the whole story > >
Retail
by Sarah Mahoney
The company says that while health and wellness Q3 sales were strong, with gains in the mid-single digits and grocery sales increased in the low-single digits, despite deflation, other categories struggled. Sales of home goods were flat, and sales declined in entertainment, especially consumer electronics, as well as apparel. ... Read the whole story > >
Electronics
by Tanya Irwin Remington has created the Face of Success Challenge, an online game centered on creating a "look" or "style" with the help of grooming and shaving tools. Guys create their own avatar by choosing from a combination of hair styles and facial hair looks, then try their skills with the game's female characters, including the fitness instructor, the blonde bombshell and the girl next door. ... Read the whole story > >
Technology
by Aaron Baar
While the partnership may address the "desperate [need] for credibility" of in-game marketing, simply following consumer behavior is only half of the equation, says Drew Neisser, CEO of event and online marketing agency Renegade. Gaming companies and marketers also need to demonstrate the value of in-game advertising to the users as well, he says. ... Read the whole story > >
Automotive
by Karl Greenberg "What we found was there's a large segment of moms talking about Jeep-branded strollers, toys, electrical, miniature Jeeps kids can ride, things like that," says J.D. Power's Michael Cooperman. He says it's a positive for Jeep because it has a brand extension that targets young kids, who will be the next generation of drivers. ... Read the whole story > >
Automotive
by Karl Greenberg
Among his biggest challenges, he says, "You can spend money on product-specific messaging, or on brand building. I think understanding how to effectively do that in a value-based way and be consistent is a challenge. Everyone's in that same boat. It's real easy in this economy to go lower funnel." ... Read the whole story > >
Retail
by Sarah Mahoney
The survey, part of Deloitte's 24th Annual Holiday Survey, a poll of more than 10,000 adults in the U.S, says that of the nearly one in five who plans to use social media sites, 60% say they will do so to find sales, discounts, and coupons; 53% intend to use sites like MySpace and Facebook to research gift ideas, and 52% say they will check the wish-lists of friends and family. ... Read the whole story > >
Best Buy Program Helps Teen Charities
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