Twitter Usage Update

Continuing our daily Social Media updates with this report from Mediapost:

Twittering To Keep Current

Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. This represents a significant increase over previous surveys in December 2008 and April 2009, when 11% of internet users said they use a status-update service.

Three groups of internet users are mainly responsible for driving the growth of this activity: social network website users, those who connect to the internet via mobile devices and younger internet users (those under age 44).

Internet users who already use social network sites such as MySpace, Facebook or LinkedIn are also likely to use Twitter (35%), compared with just 6% of internet users who do not use such social network sites.

And, the more devices someone owns, the more likely they are to use Twitter or another service to update their status. Fully 39% of internet users with four or more internet-connected devices (such as a laptop, cell phone, game console or Kindle) use Twitter, compared with 28% of internet users with three devices, 19% of internet users with two devices and 10% of internet users with one device.

Percentage Of Online Adults Who Use Twitter Or Another Status Update Service (Adult Internet Users)
Demographic Group	% of US Adults Tweeting
All Online adults	19%
Sex
Men	17
Women	21
Race/Ethnicity
White (non Hispanic)	19
African American	26
Hispanic	18
Age
18-29	33
30-49	22
50-64	9
65+	4
Education
Less than high school	18
High school diploma	17
Some college	21
College graduate	21
Household Income
< $30,000	22
30k-49,999	21
50k-74,999	20
≥ $75,000	20
Internet Connection
Broadband	21
Dial-up	11
Wireless or Tethered
Wireless	25
Tethered	8
Number of Wireless Devices
One	10
Two	19
Three	28
Four or more	39
Social Network User
Yes	35
No	6
Source: Pew Internet & American Life Project Survey, (August-September), October 2009

Survey data shows that internet users who use social network sites are more likely to use Twitter or another status updating service, independent of other factors such as that group's relative youth or propensity to go online via mobile

devices.

Social Network Use & Status Updates (2008, 2009)
Online Communications	% of Internet Users
	May '08	Nov '08	Dec '08	Apr '09	Sep '09
SNS	29%	37	n/a	46	47
Twitter	6%	9	11	11	19
Source: Pew Internet & American Life Project Survey, October 2009

As of September 2009, 54% of internet users have a wireless connection to the internet via a laptop, cell phone, game console or other mobile device. Of those, 25% use Twitter or another similar service, up from 14% of wireless users in December 2008. By comparison, 8% of internet users who rely exclusively on tethered access use Twitter or another service, up from 6% in December 2008.

Analysis also shows that wireless access is an independent factor in predicting whether someone uses Twitter or another status update service. It is not simply because this group is likely to be young or tech-savvy. Owning and using a wireless internet device makes an internet user significantly more likely to tweet.

Age is another strong, independent predictor for use of Twitter and other status-updating services. Internet users ages 18 to 44 report rapid uptake of Twitter over the last nine months, whereas internet users ages 45 and older report slower adoption rates. For example, 37% of internet users ages 18 to 24 use Twitter or another service, up from 19% in December 2008.

The median age of a Twitter user is 31, which has remained stable over the past year. The median age for a MySpace user is now 26, down from 27 in May 2008, and the median age for LinkedIn is now 39, down from 40. Facebook, however, is graying a bit: the median age for this social network site is now 33, up from 26 in May 2008.

Median Twitter Age is 31
	% of Internet Users
Twitter Age Group	Dec '08	Sep '09
18-24	19%	37%
25-34	20	31
35-44	10	19
45-54	5	10
55-64	4	10
65+	2	4
Source: Pew Internet & American Life Project Survey, (Nov-Dec '08, Aug-Sep '09), October 2009

The report points out that Harvard Business School researchers analyzed a random sample of 300,000 Twitter accounts and found that "the top 10% of prolific Twitter users accounted for over 90% of tweets." In addition, says the report, Sysomos analyzed 11.5 million Twitter accounts and found that most people post just once per day (and one in five have never posted).

For now, concludes the report, "... it is clear that a 'social segment' of internet users is flocking to both social network sites and status-update services. This segment is likely to grow as ever more internet users adopt mobile devices as a primary means of going online.

For more about the study from Pew Research, please visit here.

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