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by Karl Greenberg
Luxury auto brand Infiniti is launching a new marketing campaign that celebrates the brand's 20th anniversary in the U.S., while offering leasing and financing offers. The Web-centric "Limited Engagement Winter Event," running through Jan. 4, includes homepage takeovers, in-market behavioral targeting, and, in a first for Infiniti, a sneak preview of TV creative on social media sites. ... Read the whole story > >
by Tanya Irwin
Although the U.S. market is mature and relatively saturated, co-branded and affinity credit card issuers are finding untapped segments to fuel growth. ... Read the whole story > >
by Karl Greenberg Nike, which has been a sponsoring partner of USA Basketball since 2006, has extended the relationship. The program keeps Nike as exclusive on-court and apparel provider of the USA Basketball men's and women's national teams. ... Read the whole story > >
by Sarah Mahoney
Land O'Lakes has launched a multilevel -- local, national and global -- initiative, "Feeding Our Communities," to help alleviate hunger. ... Read the whole story > >
by Karlene Lukovitz Good Earth will donate half of its after-tax profits from sales of its specialty teas and organic coffees between Oct. 25 and Feb. 28, 2010 to three charities. The charities will be determined through online voting at GoodEarthCares.com. ... Read the whole story > >
by Aaron Baar
Many marketers think they're visionaries, but in reality most of them are something less than that, according to a new study by the Association of National Advertisers. ... Read the whole story > >
by Sarah Mahoney
This Thanksgiving, it looks like many consumers will come to the table grateful for food bargains, as marketers turn the spotlight on cheap eats. Wal-Mart will offer a menu plan to serve eight people a Thanksgiving meal for $20. ... Read the whole story > >
Kroger Launches Pet-Insurance Product
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