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Automotive
by Karl Greenberg Saatchi's Mike McKay says the ads are customized for different outdoor lifestyle magazines. He says the company decided to go back to an outdoor theme because most other automakers had abandoned it. "This is the last authentic SUV. All the rest have gone suburbia," he says. "We saw an opportunity to go right back at that spot." ... Read the whole story > >
Retail
by Sarah Mahoney
"Shoppers are having a logical reaction to getting hit with very high revolving credit rates right now, so they are moving to cash and cash equivalent payments," says Retail Forward's Mandy Putnam. "Layaway and 0% credit options become more appealing under this scenario for consumers who don't have cash on hand." ... Read the whole story > >
Telecom
by Aaron Baar Sprint's sponsorship of the series includes on-air tagged tune-in spots and billboards. The Overland Park, Kan., company will also sponsor a weekly Web series, "A Day In The Life," which will follow each of the Housewives during a typical day. The Web series, airing on BravoTV.com, will be promoted through a custom weekly on-air spot. ... Read the whole story > >
Airlines
by Tanya Irwin
The online auction is being promoted via emails to frequent flier program members. Other marketing includes newspaper ads in the airline's three hub cities: New York, Houston and Cleveland on Nov. 22 as well as banner headlines on continental.com. Info about the promotion is also being tweeted on Twitter with a link to the auction site. ... Read the whole story > >
Retail
by Tanya Irwin Travelpro has developed a marketing program launching Nov. 17 which includes print, online and in-store advertising and a consumer sweepstakes offering the chance to win a trip to Hollywood, along with Travelpro luggage. For its more than 2,500 retailer partners, Travelpro will sponsor a drawing offering two winners a trip to the official movie premiere. ... Read the whole story > >
Automotive
by Karl Greenberg
"There is an interesting trend in luxury in ... which consumers are saying, 'I'm going to buy luxury, but not to prove something to the neighbors.' Keeping up with one's neighbors in terms of luxury for the sake of luxury is starting to be very much out of style," says Infiniti's Ben Poore. "And that trend from 'outward' to 'inward' is something that can help us a lot. ... Read the whole story > >
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