Wednesday, October 14, 2009

Wednesday Night Marketing News from Mediapost

I've seen the Verizon ads, have you?

by Aaron Baar
"I think the strategy is cheeky. It's certainly good for Verizon to get out there and snipe," Andrew Nusca, an associate editor at ZDNet, tells Marketing Daily. "But at the same rate, it's just as questionable that they would have to snipe in the first place. When you're the leader, you're not supposed to look at who's behind you." ... Read the whole story > >
by Karl Greenberg
The ad campaign, via Hyundai's sibling company, Innocean Worldwide Americas, includes five TV spots to run through November. They show people kicking tires in Hyundai showrooms and counsel that owning a car is a long-term commitment: Even though buying one takes relatively little time, it's time enough to make a mistake. ... Read the whole story > >
by Karlene Lukovitz
The timing reflects not just the need to have a new campaign in place for the critical holiday season, but also the first application of extensive, new worldwide research conducted to get a deeper understanding of what the brand means to consumers, Bacardi rums brand director Maggie McDonnell tells Marketing Daily. ... Read the whole story > >
by Sarah Mahoney
Americans are fiercely focused on price, says Synovate, a Chicago-based market research firm, which polled 6,700 people in 10 markets around the world. Some 39% of shoppers in the U.S. say they are spending less than they did 12 months ago, and 78% would happily switch one food brand for another if it were a better deal. ... Read the whole story > >
by Tanya Irwin
Marketing for the shirts includes e-blasts to customers, says the spokesperson. Tommy Bahama retail locations have been promoting within the stores by talking about it with guests and taking pre-orders. The shirt will also be advertised in the World Series program, the spokesperson says. ... Read the whole story > >
by Karlene Lukovitz
Ongoing marketing opportunities include tie-ins to supermarket commodity promotions when retailers promote Florida agricultural products in newspaper and home-delivered ad circulars; reduced-cost tradeshow assistance; being featured in a trade magazine for buyers; and signage and point-of-purchase materials. ... Read the whole story > >
P&G Looks Outside U.S. For Long-Term Growth

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