Saturday, October 17, 2009


from Drew's Marketing Minute:

I'm so over you

Posted: 08 Oct 2009 07:47 PM PDT

53442799 We all love chasing after new clients. The rush of winning a new account or having someone new announce to the world that they love you is heady stuff. It's enough to make many a business leader swoon a little.

Fast forward a few months...and all of a sudden, that shiny new client is a whole lot less interesting.

Net result? Nearly 70% of business lost in America is lost due to post-sales apathy.

Amazing isn’t it? We spend all this time and effort luring them to our business. We seduce them on the sales floor. We listen attentively to their problem and help them find a solution. We gave them a fair price. We smile and wave as they leave.

And then, we ignore them.

There is no hotter prospect than your current client. They know you. They liked you enough to try you once. Hopefully, they had a reasonable or even good experience the first go around. So why aren’t you talking to them? Why aren’t you telling them more about you? Why aren’t you asking them more about them?

If you don’t have a customer retention program – one that turns your clients into raving fans…you need one.

Make it simple, easy to implement and something you will actually do. Consistently. Start on it today. It’s that important.

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