Tuesday, October 13, 2009

Tuesday Night Marketing News from Mediapost

Earlier today, I had a story about Coke, 7-Up, leads tonight's marketing news:

by Karlene Lukovitz
"In recent consumer research, our consumers told us that only 7Up gives them a refreshing instant lift with the first sip," Dave Falk, the brand's director of marketing, tells Marketing Daily. "We're investing in the brand to spread that message -- and using well-known un-bubbly people is a great way to share that in a fun way." ... Read the whole story > >
by Sarah Mahoney
As the economy has sent consumers scurrying for food bargains, Sunflower's "Serious food ... silly prices" positioning is more relevant than ever. Marketing Daily caught up with founder and CEO Mike Gilliland for an update. ... Read the whole story > >
by Aaron Baar
The site is an immersive three-dimensional world through which people can play games and understand more about services such as online printing, notary and passport services. The site introduces users to the character Joe Biz, who's constructed out of cardboard, as he prepares for an important presentation. ... Read the whole story > >
by Karl Greenberg
Looking at luxury auto-brand activity across sites like Facebook, Twitter, YouTube, and Flickr, the study found that German automakers dominate the luxury auto business category, while Japanese and American brands are largely absent. But the study also determined that none of the automakers has social media down pat. ... Read the whole story > >
by Karl Greenberg
Ford's Eric Peterson says the effort has been a boon for Ford, which has made nine videos featuring the cable star. "He is very credible and authentic and believable," says Peterson, who adds that 70% of people who watch the videos, which are at a truck micro site at Ford.com, finish viewing them. ... Read the whole story > >
Dos Equis Launches New 'Most Interesting' Tour

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