Friday, October 16, 2009

Friday Night Marketing News from Mediapost

5 nights a week, you can read and click:

by Karlene Lukovitz
"SNL" will feature highlights from "SNL" viewing parties that will be hosted by Bud Light Golden Wheat across the country on Saturday evening. A-B will also use innovative formats such as "Backstage with Bud Light Golden Wheat," a series of never-before-aired clips from "SNL" shows over the years. ... Read the whole story > >
by Sarah Mahoney
A report finds that consumers are much more engaged in talking products and deals in the social world. Facebook, with active users now averaging about 15 hours on the site per week, contributes more than 3% of all traffic to the top retail sites online, it says, and as many as 25% of social network users post links to other companies, products or services. ... Read the whole story > >
by Karl Greenberg
Despite declining consumer confidence, Suzuki is optimistic that the timing of its brand reinvention is spot on, according to Gene Brown, the company's VP of marketing and communications. "It's a chance to accelerate our plans instead of seeing it as a disaster," he says. ... Read the whole story > >
by Karlene Lukovitz
"The same consumers who value local foods, artisan products and traditional food preparation methods are finding those values expressed in the new cocktail movement, with its glorification of pre-Prohibition libations, micro-batch spirits and culinary inspiration," sum up the report's analysts. ... Read the whole story > >
by Aaron Baar
The new effort uses an interactive microsite and game to leverage word-of-mouth positioning and encourage engagement with the brand. At the site, users can enter a sweepstakes to win a trip for four to Las Vegas, and then play an interactive game where they use their best looks and lines to try to pick up women. ... Read the whole story > >
Packaged Goods
by Tanya Irwin
Film and TV actor Jason Lewis will star in a marketing campaign for Iconix Brand Group's Charisma, which includes fashion bedding, sheets, blankets, coverlets, rugs, bath accessories and towels. The winter 2009 campaign will debut in December issues of shelter and lifestyle magazines, and will be featured on outdoor advertising and online. ... Read the whole story > >
Tarte Pairs With 'Girl On Top' For Contest

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