Thursday, October 15, 2009

Thursday Night Marketing News from Mediapost

Clickable headlines:

by Sarah Mahoney
"Everyone is looking to save money," says In-Stat's Allen Nogee, "and while many people might be resistant to buying a TracFone -- they may worry that the coverage won't be as good as, let's say, a Verizon or a U.S. Cellular, for example -- the fact that Wal-Mart is putting its brand name behind the product may make a difference." ... Read the whole story > >
by Karl Greenberg
Karen Sortito, the former head of promotions for MGM, Fox and Paramount who joined NYC & Company as SVP and general manager earlier this year after consulting for the organization, tells Marketing Daily that NYC & Company is now "in constant dialogue with the entertainment business. Movie studios and television are just as important to us." ... Read the whole story > >
by Tanya Irwin
"The print and digital ads as well as are directing consumers to the Sparkle Generator," the spokesperson tells Marketing Daily. "We're also sending announcements to our community on Facebook and Twitter. Our last print campaign was in June 2008, but it was of similar scope. This is only the third time we've run print ads, so it's very much new and exciting for us." ... Read the whole story > >
by Aaron Baar
Marketers using bloggers to promote their products will have to instruct those bloggers to disclose financial arrangements in their promotion. Products submitted for review or nominal free samples would not necessarily immediately fall under scrutiny, though that could change if a reviewer consistently gives positive comments to a marketer's products. ... Read the whole story > >
by Karl Greenberg
Experian Automotive said Ford Fusion, Ford Edge and Ford Five Hundred owners showed the industry's highest brand loyalty, returning to buy a Ford Motor Co. vehicle 62.4%, 57.9% and 56% of the time, respectively. The Ford Freestyle was fifth, the Ford Escape was seventh, and the Ford Focus came in ninth. ... Read the whole story > >
by David Goetzl
Comcast COO Steve Burke has hyped the potential for massive growth from advanced advertising platforms that are being developed by Canoe Ventures. A new report seems to buttress his belief, projecting industry-wide revenues in the emerging field will top $4 billion in 2014. ... Read the whole story > >
Bill Directs FCC To Regulate Loud Ads

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