Monday, October 12, 2009

Monday Night Marketing News from Mediapost

or.. Monday Night Marketing Noticias de Mediapost

Financial Services
by Tanya Irwin
Hispanics are among the most active mobile Web users in the United States. According to a recent independent report on Wireless Internet Use from Pew Research, nearly one-half of English-speaking Hispanic consumers reported accessing the Internet via a handheld device in 2009. Of these consumers, about 29% reported going online "on a typical day" through a mobile device. ... Read the whole story > >
by Karl Greenberg
Amanda Floyd, manager consumer advertising for the Atlanta-based company, tells Marketing Daily that much of what the AutoTrader does this year will be consistent with the 2008-09 season. "What we really like is that it goes beyond 30-second TV advertising," she says, adding that the company is reaching for 18-year-old to 40-something adults. ... Read the whole story > >
by Karlene Lukovitz
Dunkin' Brands' Thursday announcement that it is "strengthening" its senior leadership team by putting veteran retail executive John Costello in the new position of chief global customer and marketing officer also carried the news that Frances Allen, brand marketing officer for Dunkin' Donuts for two years, has concurrently "decided to step down." ... Read the whole story > >
by Karl Greenberg
Because Comic Con has also become a convention where celebrities sit on panels, sign autographs, demonstrate products and the like, it has brought more women than it had in the past. The New York event will include actors from SyFy's "Battlestar Galactica," and "Stargate" and the recent Warner "G.I. Joe: The Rise of Cobra." ... Read the whole story > >
by Sarah Mahoney
While there is no shortage of Tamiflu capsules, the form usually prescribed for adults, an increase in flu outbreaks has caused shortages of the oral suspension form of the drug, usually prescribed for kids. So Walmart pharmacists will convert the capsules to liquid in a process known as compounding. ... Read the whole story > >
Mark LaNeve Reportedly Leaves GM for Allstate

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