Wednesday, October 07, 2009

Wednesday Night Marketing News from Mediapost

Hard to believe it's Wednesday already....

Financial Services
by Tanya Irwin
The centerpiece is a co-branded weekly film block, "Official Selection: The Tastemaker Series," which airs Wednesdays at 10:30 p.m. from Oct. 7 to Nov. 18. Presented exclusively by Chase Sapphire, the film series will showcase films, filmmakers and artists that are setting trends and paving the way for others in the world of independent cinema. ... Read the whole story > >
by Aaron Baar
The company is targeting new technology early adopters, as well as heavy travelers with this introductory campaign, Woods says. "I think there's a lot of crossover between those two audiences," he says. "So much travel now involves taking our hardware and software with us, it goes hand in hand with early adoption." ... Read the whole story > >
by Sarah Mahoney
The retailer's catalog will present all the insane extravagances that the Christmas Book, now in its 83rd year, is best known for, like the adorable little Cupcake Car, a whimsical confection first introduced as an art car at Burning Man, enabling its owner to go up to 7 mph ($25,000.) ... Read the whole story > >
by Karl Greenberg
At the "Best Puffery Panel in the Universe" at the BBB's National Advertising Division Conference in New York, panelists agreed that marketers, creatives and their lawyers should not cross their collective digits and hope the world sees their humorous and exaggeration-filled ad campaign as mere puffery. ... Read the whole story > >
by Karlene Lukovitz
Even jaded New Yorkers are likely to take note when encountering a cranberry bog in the middle of Rockefeller Center. Or for that matter, being handed a free subway card by Bananaman. Both experiences were possible Tuesday in Manhattan, where Ocean Spray and Jamba Juice each promoted the launch of new national campaigns. ... Read the whole story > >
by Karl Greenberg
Zack Elkin tells Marketing Daily that the company has weathered the economic storm during the past year partly because of market traction from its "One, Two Free" program that offered a Thermador dishwasher or ventilation hood with the purchase of two other Thermador appliances. "Even the wealthy are looking for great value now." ... Read the whole story > >
Microsoft Unveils Windows-Enabled Phones

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