Tuesday, October 06, 2009

Tuesday Night Marketing News from Mediapost

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by Karl Greenberg
"The distinction between ads and other content is often blurred to the point that even older kids may not get when they are being pitched," said the FTC's David Vladeck. "The goals are to teach kids to be aware of ads, analyze and understand them, and the benefits of being an informed consumer." ... Read the whole story > >
by Karlene Lukovitz
An unprecedented coalition of more than 40 retailers, food and beverage manufacturers, non-governmental organizations and educators have committed to a national, multi-year effort to help reduce obesity, particularly among children, by 2015. The Healthy Weight Commitment Foundation will seek to help people achieve a healthy weight through "energy balance." ... Read the whole story > >
by Aaron Baar
Through the promotion (at Paragon Sports in Union Square), marathoners and aspiring marathoners can have a t-shirt made from synthetic materials turned into a reusable bag, and receive a 26.2% (calibrated as the same distance as a marathon) discount on an Icebreaker purchase and a pair of the company's socks for free, says Icebreaker's Molly King. ... Read the whole story > >
by Karl Greenberg
Mary Engle, associate director of ad practices at the commission, speaking at the NAD Annual Conference in New York on Monday, said that while the guides are not law, they "put meat on the bones" of the general rules in Section 5 of the FTC Act. "The change puts advertisers using endorsements on the same footing as all other advertisers." ... Read the whole story > >
by Tanya Irwin
The campaign targets a youth audience and takes the position that "it is far more effective to provoke than sell," says 72andSunny Partner and Creative Director Glenn Cole. The campaign speaks to the imaginary NBA player in all of us, he adds. TV spots, which run through the end of October, feature motion capture computer-generated imagery courtesy of the Los Angeles office of Psyop, as well as a high-energy soundtrack. ... Read the whole story > >
by Sarah Mahoney
"We are always trying to reach consumers in the spaces that they live, and in this case, invite them to engage actively as well," says a spokesperson for Wieden + Kennedy in Portland, Ore., Levi's ad agency. The "Go Forth" game, also by W+K, asks users to solve the mystery: "Who was Grayson Ozias IV and where is his fortune?" ... Read the whole story > >
Ethical Products Buck Recession, Gain 9% This Year

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