Monday, October 05, 2009

Monday Night Marketing News from Mediapost

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by Karl Greenberg
"We were developing themed programming around gay history, and we believed picking people who have built a legacy in the gay community is something our audience would find compelling," says Logo's Amy Wigler. The timing was fortuitous since Subaru was doing a re-design and re-launch of Legacy." ... Read the whole story > >
by Sarah Mahoney
"Our goal was to get people to refocus on the juice," Stephen Niedzwiecki, owner and creative director of Yard, the New York ad agency that created the campaign, tells Marketing Daily. "We want to get them to fall in love again with what's in the bottle, and remind them of the artistry and the alchemy in a single drop of fragrance." ... Read the whole story > >
by Aaron Baar
"The cell phone device is used more than just talking -- she uses it extensively, whether it's downloading coupons, looking up movies online or taking pictures," says Scarborough Research's Howard Goldberg. "It's so integrated into her life, she's a prime target for reaching via mobile marketing because she's using it for more than just having a conversation." ... Read the whole story > >
Financial Services
by David Goetzl
As troubled businesses cut spending in sportscasts, Nielsen data show that wealthy insurance companies helped offset some of the drop-off over the first half of the year. Fast-food was the second-largest, followed by wireless services and beer. ... Read the whole story > >
by Karl Greenberg
"Saturn is the only Detroit brand in the study that consumers didn't see as competing with other Detroit brands," says Pointlogic's Peter Kloprogge. It also seems a lot more consumers will miss Saturn than, say, Buick, based on another survey question that asked which brands respondents would least miss if they were to vanish. ... Read the whole story > >
Marketing Hiring To Rise In The Coming Year

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