Friday, October 09, 2009

Friday Night Marketing News from Mediapost

Wrapping up the traditional work week...

by Tanya Irwin
"7-Eleven wants to promote our great-tasting Brazilian Bold to a younger generation of coffee drinkers," Stephanie Hoppe tells Marketing Daily. "We know they like reality shows, interaction and gaming, so we created the perfect blend of online entertainment. The marketing of our Brazilian Bold flavor is supported by the tagline of "Wake Up with a Hot Brazilian," so the game ties in well with the overall campaign and appeals to the target audience." ... Read the whole story > >
by Karl Greenberg
"We have had a lot of feedback on the films on Twitter, so we decided to launch there exclusively," says Barbara Ponce. The purpose of the campaign, which targets adults 25 to 49, is to align Honda with innovation in the minds of people who only know the company for cars. "The spirit of the Honda brand is part of our culture, but it is not so clear to people outside the company." ... Read the whole story > >
by Aaron Baar
"It's kind of buyer's envy," Kirk Parsons, senior director of wireless services at J.D. Power, tells Marketing Daily. "More often than not, these buyers of traditional phones are disappointed with the feature set." Among smartphone users, Apple far outpaces the rest of the pack in terms of satisfaction. ... Read the whole story > >
by Karlene Lukovitz
Volume for energy drinks as a whole was also up by double digits, but the Gatorade brand -- which has recently revived its partnership with Michael Jordan and launched a new "What's G?" campaign featuring 16 top athletes -- continued to see sales declines. ... Read the whole story > >
by Karl Greenberg
Michael Cooperman, senior director, consumer marketing and product development at J.D. Power, says NASCAR and the movies help domestics more than imports. "Chevy, Dodge, Honda and Toyota are all spending money in NASCAR," he says, "But the fact that consumers are talking about the domestic brands means their association is having a positive halo effect. Consumers are talking about it, and talking in a positive way." ... Read the whole story > >
by Sarah Mahoney
The best performances continued to come from those chains that stress value: TJX, owner of TJ Maxx and Marshalls, saw its sales jump 7%, for example, and at Aeropostale, the value play in teen denim, sales shot up 19%. And there was no relief in sight for stores regarded as pricey. ... Read the whole story > >
KitchenAid Launches Promo With Pasta

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