Thursday, October 08, 2009

Thursday Night Marketing News from Mediapost

Mediapost writes 'em, I present them here for you:

by Sarah Mahoney
Visitors to its microsite can not only check out the product's innovative anti-fatigue features, they can even find a new gig to wear them to. Through a partnership with, workers enter their field -- such as construction, manufacturing, or yes, even marketing -- and view job listings. ... Read the whole story > >
by Karl Greenberg
An attorney with the Federal Trade Commission's division of advertising practices said that while companies that market food to kids have gone the extra mile to self-regulate, the crisis of childhood obesity continues apace -- with one-third of American kids now clinically obese. The FTC will do more, she said, adding that companies advertising to kids should as well. ... Read the whole story > >
by Tanya Irwin
In an effort to connect with Boomers in ways that resonate best with their active lifestyles, the targeted campaign will feature "Vitality-themed" content around news, health and wellness, retirement, travel, entertainment and more. All of this will live within Yahoo News and Yahoo Games. ... Read the whole story > >
by Aaron Baar
"Improving marketing efforts means going beyond measurements to the overall management philosophy," CMG Partners' Mark Carr tells Marketing Daily. "You have to translate better insights into better decisions going forward, and that's the trickier task." ... Read the whole story > >
by Karlene Lukovitz
The "Feed Your Fingers" campaign, to run from October through February, will capitalize on the current popularity of finger foods by reaching consumers with recipes and simple entertainment tips that can be used when hosting or attending holiday events. ... Read the whole story > >
by Karl Greenberg
One topic was user-generated content (UGC), an area that's hot not just for marketers, but for publishers hoping to avoid litigation. "The issues that a service provider can face are staggering," said Brian Murphy, partner with Frankfurt, Kernit, Klein and Selz. "We used to live in an old-media world: Everyone in the chain of distribution of content would be liable." ... Read the whole story > >
New Ford Webisodes Star Mike Rowe

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