Wednesday, August 12, 2009

Wednesday Night Marketing News

Goodies from Mediapost:

by Tanya Irwin
This is Prince's first larger-scale, integrated social media effort, although the brand has been active in online communities. Prince is not conducting a media buy for the campaign; however, there are several sites placing banners organically resulting in valuable, targeted impressions among the most active segment of consumers. ... Read the whole story > >
by Karl Greenberg
General Motors' press conference to analysts and media on Tuesday morning followed a similar presentation the day before. But that one was for an invited audience of consumers, most of whom don't own a GM vehicle. That says a lot about where GM wants its corporate culture to be, per CEO Fritz Henderson. ... Read the whole story > >
by Sarah Mahoney
"In difficult times, urgent messages about critical social needs may alienate stressed-out consumers," Cone Inc. says in a report. "Instead, these organizations are taking a light-hearted approach to talk about their causes, hoping a little bit of humor will go a long way." ... Read the whole story > >
by Karlene Lukovitz
"The question now is which firms will benefit most when traffic improves," observes Fitch director Carla Norfleet Taylor, noting that Darden Restaurants, Inc. (operators of Olive Garden, Red Lobster and LongHorn Steakhouse), for example, has managed to cut restaurant expenses without sacrificing food quality or the customer experience. ... Read the whole story > >
by Aaron Baar
The contest will be promoted through heavy viral promotion, through which Rock Band fans can campaign for votes for their favorite band. There will also be promotional television spots on MTV and other Viacom networks, as well as online promotion on And, Pepsi is including information about the promotion in its consumer e-mail blasts. ... Read the whole story > >
by Karl Greenberg
"If you think about crossovers, they are not that much smaller than products they are replacing, such as Chevy Traverse versus [traditional large SUV] Chevy Suburban, says AutoPacific's George Peterson. "The Traverse is smaller on the outside but holds as much as the Suburban, so what you are really giving up is towing ability." ... Read the whole story > >

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