Tuesday, August 11, 2009

Tuesday Night Marketing News

Here's tonight's edition from Mediapost:

by Aaron Baar
Gamers are heading online for more than just information these days. They're also looking for a place to connect and compete with others. To that end, Electronic Arts has relaunched its official Web site, easports.com, as a central gathering place for sports gamers. ... Read the whole story > >
by Karl Greenberg
General Motors is launching its own eBay Motors microsite for California consumers to shop Buick, Chevrolet, GMC and Pontiac vehicles. The promotion is also the first from an automaker that takes consumers all the way from research to online purchase. The effort, at GM.eBay.com, launches Tuesday and stays live until September 8. ... Read the whole story > >
by Sarah Mahoney
With forecasters predicting a dismal back-to-school season, retailers are stepping up their cause-related marketing efforts. Macy's joint effort with Feeding America is designed to fund 10 million meals for hungry Americans. The campaign -- which breaks next month -- encourages people to host special dinners in their homes, "asking guests to pledge a donation to Feeding America in lieu of the traditional host gift," the company says. Macy's will match these donations until the total goal of 10 million meals is reached. ... Read the whole story > >
by Karl Greenberg
The Caribbean is getting hit by more than weather -- resorts and hotels are feeling the economic ebb tide. According to PKF Hospitality Research (PKFHR), an Atlanta-based firm, Caribbean hotels experienced a 16% dip in profits last year, on average. And the firm's 2009 version of "Caribbean Trends in the Hotel Industry" forecasts that this year will be no better. ... Read the whole story > >
by Tanya Irwin
American Family Insurance has launched a marketing campaign showcasing its "Teen Safe Driver" program. The campaign, which is running in the 19 states and 70-plus markets the insurance company services, is themed "The Family You Choose." It was created by Element 79 Chicago. A 30-second TV spot, which broke Aug. 10, shows a car full of teens hoisted safely aloft by caring friends and family, symbolizing the company's commitment to work with parents to keep teen drivers safe. ... Read the whole story > >
by Karlene Lukovitz
Marketers continue to be under heavy pressure to reduce costs, and agencies are feeling the squeeze even more than a year ago, confirms the latest recession-driven trends survey conducted by the Association of National Advertisers (ANA). Eighty-seven percent of respondents indicated that they are focused on cost savings and spending reductions -- the same percentage as a year ago, and only a small improvement over the 93% who reported this focus six months ago. ... Read the whole story > >

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