Thursday, August 13, 2009

Thursday Night Marketing News

Jiffy, Butter, and Virgin are included in the stories from Mediapost:

by Karlene Lukovitz
The Butterfinger/Improv Comedy Tour Sweepstakes offers a grand prize of a comedy tour vacation package for four to see, consecutively, one comedy show in four different U.S. cities over a nine-day period. In addition, 250 first-prize winners will receive two tickets to any U.S. Improv or Funny Bone club. ... Read the whole story > >
by Karl Greenberg
Kelley Blue Book said in its second-quarter "2009 Brand Watch" study, detailing consumers' perceptions of truck brands, that in the past year domestic truck consideration has increased or held steady, while import truck consideration has decreased. ... Read the whole story > >
by Tanya Irwin
The airline is publicizing the promotion mainly via social media sites including Twitter and its Facebook fan page, which currently has 31,000 fans. When the one-millionth Elevate member is announced, all members will receive a special discount offer for travel on the airline in appreciation of their loyalty. ... Read the whole story > >
by Sarah Mahoney
That may bode well for other retailers, too, especially as most are chewing their fingernails over back-to-school spending. NPD Group just released its back-to-school survey, and while it does anticipate a decline, it's forecasting a smaller dip than last year. ... Read the whole story > >
by Karl Greenberg
John Sanfacon, head of marketing and innovations at Jiffy Lube International, says the program is not only new for Jiffy Lube, but, "to my knowledge, on this scale it is brand new to the segment as well," noting that there are regional and local loyalty programs, but nothing national. He says the reasons have to do with the difficulty of putting such a program together. ... Read the whole story > >

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