From Mediapost:
by Karl Greenberg Nissan is responding to the Car Allowance Rebate System -- which gives owners of cars with 18-mpg rating or below up to $4,500 toward the purchase or lease of a new, more efficient car -- with an incentive that touts lease and cash offers, but is also intended to get consumers hip to Nissan's lineup of vehicles that are eligible for CARS. The push runs through August, and adds to Nissan's recent "Nissan Delivers" marketing platform. ... Read the whole story > >
by Tanya Irwin
Famous Footwear is focusing on women's passion for both ice cream and shoes in a viral video that debuted last week on the family footwear retailer's new Web site, MakeTodayUnexpected.com. The site offers a mix of interactive, digital and social media features, and incorporates display advertising, rich media, video-sharing sites, and social networking through outlets like Facebook and Twitter. Featuring the tagline "Make Today Famous," the back-to-school-oriented effort also includes national cable TV spots and radio spots in 47 major cities. It is the largest effort to date for the retailer. ... Read the whole story > >
Health
by Karlene Lukovitz Kids show a growing awareness of nutrition, according to a new "Kids & Moms Consumer Trend Report" from food service consultant Technomic and children-focused brand marketing agency C3. Kids' growing "health savvy" as a result of exposure to nutritional information "will impact their choices as consumers," and for restaurants and other food service businesses, that translates to a need for accelerated emphasis on providing healthy choices, points out Technomic EVP Darren Tristano. ... Read the whole story > >
by Sarah Mahoney
Between the high cost of commuting, a desire to cut down on air pollution, and the hope of shedding a few pounds, consumers are hopping on bikes more than they have in years. A new analysis from Mercanti Group reports that at least 40 million Americans went biking more than six times in 2008, making it a $6 billion industry in the U.S. ... Read the whole story > >
by Aaron Baar A recent survey by The NPD Group reveals that 40% of consumers were either "somewhat interested" or "not interested at all" in owning an electronic reader such as Amazon's Kindle or the Sony Reader. "[The market] faces some addressable challenges," NPD's Ross Rubin tells Marketing Daily. "We're seeing consumers express demand for other types of content [beyond bestsellers], which are the core of these programs." ... Read the whole story > >
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