Friday, August 14, 2009

Friday Night Marketing News

One of my co-workers came to work today wearing an Indy Colts shirt today. I wonder how he feels about the first story from Mediapost:

by Karl Greenberg
The marketing space opened up when founding partner and 25-year sponsor GM's Chevrolet division departed the stadium after the automaker went into bankruptcy protection. James Allen Insurance Brokers, a new Colts sponsor, signed a three-year deal. Toyota's deal is reportedly for five years. ... Read the whole story > >
by Sarah Mahoney
While almost half of Americans surveyed think the economy is going downhill and will get worse before it gets better, reports Synovate, that's a significant decline from 69% of people who agreed with that statement back in November. And more people think the worst is behind us. ... Read the whole story > >
by Aaron Baar
HP is heavily promoting the program with several marketing elements, such as a takeover of (where people can enter their own declarations without heading to the dedicated site) and banner ads that immediately populate with one's stated declaration. Offline elements include on-air tosses to the dedicated site and placement on the show, "It's On with Alexa Chung." ... Read the whole story > >
by Karl Greenberg
A "Master Contest" is being launched to get people who customize cars, trucks and bikes to show off their best. The contest, in four categories -- muscle cars, tuners, off-road vehicles and motorcycles -- dangles a trip to Las Vegas to attend the 2009 SEMA Show this fall and receive an eBay Motors shopping spree. ... Read the whole story > >
by Tanya Irwin
"We are very serious about engaging our consumers, and will be identifying some of our key guest bloggers as brand ambassadors who will test our product and give us feedback," Adams tells Marketing Daily. "The important goal for us is to communicate directly with our customers so that we can find out how to better meet their needs." ... Read the whole story > >
by Karlene Lukovitz
Americans were also somewhat more inclined to cite preparation convenience than their global counterparts, while less inclined to cite a roster of other factors, including healthy ingredients and eco-friendliness. ... Read the whole story > >

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