Wednesday, July 29, 2009

Wednesday Night Marketing News

My wife and I have noticed a lot of those "Smart" cars in our town this summer. Take a look at this update from Mediapost:

by Karl Greenberg
Would-be owners tend to be young, well-educated, and affluent for their age, with good jobs, says AutoPacific. They tend to own Japanese or Korean vehicles now, meaning the Indian or Chinese cars would most likely compete with imports rather than domestic brands Ford, Chrysler and GM. ... Read the whole story > >
by Karl Greenberg
The effort is being supported by a national advertising campaign via Draftfcb-Chicago. The print, out-of-home, point-of-sale and online push plays off of the lucky-charm connotation of the horseshoe brand iconography also featured on the new packaging. Tag: "Good Fortune Awaits." ... Read the whole story > >
by Aaron Baar
"Wal-Mart has spent the past decade getting the brand right for themselves," Brand Keys President Robert Passikoff says of consumers' continued preference for the retailer. "With all the companies outsourcing production to the same places, the quality is about the same, and Wal-Mart has been able to capitalize on that." ... Read the whole story > >
by Tanya Irwin
"As business travelers are traveling less for the short term, marketers can really focus on these customers and focus on the retention of these fliers," Colloquy Editorial Director Rick Ferguson tells Marketing Daily. "It requires smart analysis of their customer data base to know which customers are worth spending the extra effort to try to retain." ... Read the whole story > >
by Karlene Lukovitz
A 30-second commercial, for example, features strange-looking, dressed-alike male adult twins eating in synchrony. The habit, observes their father, "was OK when you were kids, but now it's just creepy." Loud squabbling ensues among the three, but Mom restores civility by observing, "The pizza's good, huh?" All, of course, must agree. ... Read the whole story > >

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