From Mediapost:
Spirits
by Aaron Baar "Everything we're doing starts with the digital property," the brand's Lena DerOhannessian tells Marketing Daily. "Whether it's a traditional media site or an entirely Web-based site, the entire program is developed around a digital platform, and then if there's a promotional opportunity to take it outside other digital realms, we're negotiating that as added value." ... Read the whole story > >
Packaged Goods
by Karl Greenberg
The ads are designed so that when consumers hold them up to their computer web cams the ads become animated 3D demonstrations of the Always Infinity product. The ad is set to run in Seventeen, Star, Teen Vogue and several other women's lifestyle magazines and is available on www .always.com/3D. ... Read the whole story > >
Beverages
by Karlene Lukovitz "Mad Men Yourself," launched Wednesday on its own microsite (madmenyourself .com), lets fans create customized, '60s-style avatars reminiscent of the show's characters. Dyna Moe, who's become Internet-famous as a result of her drawings of scenes from the show, also lent her illustration style to the avatar app. ... Read the whole story > >
Health
by Karl Greenberg
"Do You Have What It Takes?," which launched in June at a mock recruiting office in New York City, is being extended with three new spots -- on TV, in cinemas, at Truth .com and at www.youtube.com/user/truthorange . ... Read the whole story > >
Hospitality
by Tanya Irwin The weddings will be available at the 12 "Luxury Included" Sandals Resorts and four Beaches Resorts across the Caribbean beginning Jan. 1. Guests will be able to book a Martha Stewart Wedding starting in October in one of five themes. A la carte items such as personalized cake toppers, welcome gifts and candy buffets also will be available. ... Read the whole story > >
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