Tuesday, July 28, 2009

Tuesday Night Marketing News

Every night, the latest from Mediapost:

by Karlene Lukovitz
Nimble restaurants and food service businesses can benefit from a "can't beat 'em, then join 'em" strategy. "... Catering is one of the strongest segments of the foodservice industry and appears somewhat immune from recessionary spending cut-backs," note Technomic's analysts. ... Read the whole story > >
by Aaron Baar
"The Blue Crew is going to present themselves as a selfless group of individuals who work in service of the customer," Eddie Combs, CMO for Sears Holdings electronics, tells Marketing Daily. "We're developing new programs, so that we're not just a bunch of branded guys standing around in a store, but rather something that gives the customer something." ... Read the whole story > >
by Karl Greenberg
The spots show a clunker being crushed in reference to a tenet of the CARS program that traded-in vehicles must be scrapped. The ads tell viewers that the automaker has 25 car and truck models that qualify for federal rebates, ranging from $3,500 to $4,500. ... Read the whole story > >
Financial Services
by Tanya Irwin
Two spots, "Cobbler" and "Toothpaste," broke in February and were joined by "Load," which broke in early July. A fourth spot, "Job," will break late this year, Georgina Flores told Marketing Daily. The spots show consumers stretching their dollars and emphasize that Allstate can save them money. They close with "Are You In Good Hands," the same tagline as English-language efforts. ... Read the whole story > >
by Karl Greenberg
"We think we will have an increase over June, and that SAAR will be at 10 million for the first time in 2009," says Jesse Toprak, head of auto industry analysis at Edmunds. "The significance is that if this rate of sales can be maintained, the economy may be recovering gradually; it could be the beginning of turnaround." ... Read the whole story > >

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