from Mediapost:
Automotive
by Karl Greenberg Nissan will pitch its Titan pickup truck and forthcoming Rogue crossover to college-football aficionados in truck country. And it will be official sponsor of the Southeastern Conference, which is celebrating its 75th anniversary this year, as is the Heisman Trophy. ... Read the whole story > >
Spirits
by Karlene Lukovitz
The content-provider sites create and promote events, many of which are exclusive to Social Club members. The co-branded events, which in turn create more content, are also promoted in Patrón's member e-newsletter. Patrón segments its list to ensure that event invitations are matched to members' stated interests, such as music concerts. ... Read the whole story > >
Electronics
by Aaron Baar The YouTube contest is the broadest for the site today, and has been localized for 21 countries. Each week during the six-week promotion, a panel of experts will select 20 videos as semifinalists, who will all receive an HP Artist Edition notebook. Twenty finalists (four from each week) will be eligible for a $40,000 grand prize. ... Read the whole story > >
Retail
by Sarah Mahoney
A new survey released by America's Research Group and UBS Global Equity Research reports that 34.4% of parents are planning to spend less this year. And the reasons are hardly surprising: 41.8% says it's because they have less money, 40.5% say it's due to higher debt, and 8.2% say because they're worried about job loss. ... Read the whole story > >
Hospitality
by Tanya Irwin
Promotion of the partnership is still being determined, and could include signage at Aaron's stores and La Quinta properties. "Just think of the possibilities down the road with this continued partnership," Aaron's Mark Rudnick says. "There could be an Aaron's/ La Quinta race car or other exciting advertising to promote the partnership." ... Read the whole story > >
Research
by Karl Greenberg
Twitter's effectiveness as a marketing tool, they said, depends on consumers knowing what Twitter is, and why they should pay attention to it. "It is the advertisers and marketers who should play the lead role in promoting consumer education if they truly want to move Twitter beyond infancy and into its tween years," says Harris Interactive. ... Read the whole story > >
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