Friday, July 31, 2009

Friday Night Marketing News

Wow, 7 months of 2009 are over.

Here's our final nightly marketing news until next month, however, I'll have at least 6 more updates over the weekend!

by Tanya Irwin
The game features three skill levels, 24 game variations and eight pictures sets to choose from. Gamers can test their memory skills by matching images hiding behind L.L.Bean-branded card tiles. Images include L.L.Bean and Maine iconic items such as Bean Boots, lighthouses and wildlife critters. The mobile app will be promoted on social network sites as well as in an email blast to customers. ... Read the whole story > >
by Karl Greenberg
The media plan includes Ford's highest-ever percentage of digital, experiential and lifestyle events for a product launch. "It is also a first for an auto manufacturer to use digital tags on brochures for smartphones and PDAs that bring sight, sound and motion," says Ford's Matt VanDyke, "and we are using traditional media in new ways." ... Read the whole story > >
by Karl Greenberg
The company is touting SunnyD Smoothies as a way to get people their righteous does of calcium and vitamin D. The line extension launched in April with Orange Whirl and Strawberry Swirl flavors. The edible film strips are currently available in shelf-edge dispensers in Food Lion supermarkets. ... Read the whole story > >
by Karlene Lukovitz
A national online survey found that sweets dominate category choices regardless of age. Nearly half (46%) of men and women across the Boomer, Gen X and Gen Y segments say they turn to baked goods, sweets and dessert for comfort, versus 19% citing entrées, 14% salty snacks, 13% side dishes, and 4% breakfast foods. ... Read the whole story > >
Financial Services
by Aaron Baar
Members of Generation X are starting to see the value of insurance, and are interested in the product. According to Mintel, 63% of Gen Xers agreed with the statement, "It is important to be well-insured when it comes to life insurance." (By comparison, only 58% of the general population agreed with the statement.) ... Read the whole story > >

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