Clickables from Mediapost:
Retail
by Sarah Mahoney Themed "Schooled in Style: Smart Looks for Less," the company hopes to win over kids who are looking for sizzle, but stuck with the constraints of their parents' wallets. "We want our customers - both from the teen perspective and their parents'-- to feel like they can still afford great style and quality, despite what's going on with the economy," says Penney's Ruby Akin. ... Read the whole story > >
Transportation
by Karl Greenberg
"I suspect that the organizational culture of individual airlines is part of what has influence here," says J.D. Power & Associates' Dale Haines. "Work forces are being reduced, and everyone gets asked to do more with fewer resources. But some [airlines] treat customer service as part of their culture and part of how they do business; others treat customer service as an additional element of the job." ... Read the whole story > >
Tourism
by Tanya Irwin Consumers can go online to watch the new daily commercial spot and enter a daily drawing to win a cruise. The campaign, dubbed "Postcards from the Nation of Why Not" is also being promoted on Royal Caribbean's Facebook page. ... Read the whole story > >
Retail
by Karl Greenberg
Sears will promote the Protégé Basketball Block Party through TV, radio, print and online content. Exclusive content will be posted to www.ProtegeMVP.com following each event. Sears decided to expand experiential marketing efforts after seeing strong results from a test program in Phoenix early this year. ... Read the whole story > >
Restaurants
by Karlene Lukovitz In addition to sponsoring free screenings of "Food, Inc." in 32 cities around the country, Chipotle is distributing promotional pieces for the film in its restaurants. When the film's DVD is released later this year, Chipotle has rights to include a bonus feature about its commitment to sustainable agriculture in the DVD. ... Read the whole story > >
Restaurants
by Karlene Lukovitz
Servers are being asked to inform customers that if they buy an entrée and add a beverage, pancake puppies, soup, salad, or dessert to their order, they will receive a scratch-off game card. The eight Denny's servers who sell the most qualifying items by the end of the promotion will win Bahamas trips for two. ... Read the whole story > >
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