Monday, July 13, 2009

Monday Night Marketing News

From Mediapost:

by Karl Greenberg
"We think we can drive more business to the region by letting the public know we have two incredible scenic resorts, both of which are all-inclusive destinations," says Foxwoods' Rob Victoria, who adds that the effort, with a "Two Worlds Beats One City" that takes a jab at Atlantic City, drives consumers to ... Read the whole story > >
by Tanya Irwin
"Millennials represent a golden opportunity in a time of economic darkness for loyalty marketers," says Kelly Hlavinka, Colloquy partner and co-author of the white paper. "This demographic is receptive to the wish-list of loyalty initiatives -- eager to join programs, eager to build relationships with their favorite brands and eager to engage with new media channels. ... Read the whole story > >
by Sarah Mahoney
National Harbor, a multi-use area, includes several hotels as well as restaurants and stores, about 10 minutes from downtown D.C., and the Disney Cos. recently announced plans to build a 500-room property there. The Peeps shop will be located at the very center of the main plaza, she says. ... Read the whole story > >
by Karl Greenberg
It will be Toyota's seventh hybrid vehicle when it goes on sale later this summer, the first luxury car from any brand that doesn't have a doppelganger with a traditional engine. Toyota will launch a full-out campaign for the vehicle in September, but it is starting the engine with an online pre-launch campaign at ... Read the whole story > >
by Aaron Baar
But rather than supplanting the Internet as a go-to choice for banking, mobile banking is developing into a complementary channel for financial institutions, comScore's Kevin Levitt says. According to comScore, only 3% of users cited mobile as the primary source for their banking needs, compared with 36% who cited the Internet. "The Internet is still king," Levitt says. ... Read the whole story > >
by Karlene Lukovitz
Well over half (59%) of respondents to the online survey, conducted in May, indicated that they've switched to store brands to some degree for food and household products during the past six months. Nearly half said the same about their own health products (48%) and personal care products (also 48%). ... Read the whole story > >
by Wayne Friedman
Dressing up AMC's "Mad Men," Banana Republic has entered into a marketing partnership for the Emmy-winning show's third season. Its 400 stores will promote the drama July 21 to Aug. 11, just before its season premiere. ... Read the whole story > >

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