Friday, July 17, 2009

Friday Night Marketing News

From Mediapost:

by Aaron Baar
"One of the key insights we've had is that adults 21-29, who are our target, are very interested in music as a cultural language," Lena DerOhannessian, U.S. marketing director for Southern Comfort, tells Marketing Daily. "We had been doing a great deal with our own music series, and what we wanted to do was take our association with music further." ... Read the whole story > >
by Sarah Mahoney
Right now, the company is looking at many ways it can bring those connections to the center of the store, in formats that are easy for consumers to see and touch. "There is major work to do in helping customers see what today is mostly invisible," says Best Buy's Shari Ballard. "Now, we describe these products with a lot of hand motions and 'imagine this.' We need a physical way for people to interact with invisible solutions." ... Read the whole story > >
by Karl Greenberg
"For us, Chelsea represents a unique opportunity to position ourselves in a creative community that is about doing things in a progressive manner, which resonates with our brand," Joe Powers, Tesla's sales manager for the Northeast region, tells Marketing Daily. ... Read the whole story > >
by Karlene Lukovitz
Switching to private label isn't the most dominant change in grocery shopping habits. Well over half reported stocking up on sale items (58%), reducing spending on non-essential items (57%) and using more coupons/promotions. In addition, 47% reduced impulse purchases, 44% bought fewer convenience foods, and 42% made fewer trips to the grocery store. ... Read the whole story > >
Financial Services
by Tanya Irwin
The insurance company Archrival to target young adults in four Midwestern states to promote renter and car insurance. Street teams hung T-shirts with funny messages such as "People steal the weirdest stuff." Once the T-shirt is stolen, a hanger sleeve is exposed that reads "save your stuff" with State Farm renter's insurance. The T-shirts were replaced daily. ... Read the whole story > >
by Karl Greenberg
"We have to make the products relevant and change the image of the brand," says GM's Cheryl Catton. "There are a lot of people who know us and give us credit for dependability and comfort; that's positive, but then there are a lot of people who don't know us or think of the brand historically." The goal was to get out advertising 45 to 50 days in advance of having product on the ground. ... Read the whole story > >

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