Tuesday, July 14, 2009

Tuesday Night Marketing News

Wow, Tuesday already:

by Karl Greenberg
Michael Sprague, Kia's marketing veep, says the car "signals the direction of where the brand's going. We were always known as a maker of cheap cars with a great warranty; now we are repositioning as not only as great value and quality, but as a maker of cars with great safety and technology, backed up with great design." ... Read the whole story > >
by Aaron Baar
"It's anecdotally and empirically evident," Chip Lister, managing director of market research company Data Development Worldwide, tells Marketing Daily. "There's too much of a tendency [for marketers] to make devices one-size-fits-all. That's not what consumers are feeding back to us about what they want." ... Read the whole story > >
by Sarah Mahoney
"Something like 90% of us watches TV in a typical day," says Experian Simmons' John Fetto, "and upwards of 70% use some other media while doing so." The top three things people do while watching TV? Surfing the web (favored by 27% of multitaskers), using cell phones (26%) or emailing (23%). ... Read the whole story > >
by Karlene Lukovitz
The Riese Organization, which operates more than 100 restaurants in metro New York, has converted 10 midtown and two Brooklyn Dunkin' Donuts locations into Hortonses. Nine midtown stores -- which include highly desirable, high-traffic locations such as Broadway, Madison Square Garden, Penn Station and Times Square -- opened on Monday. ... Read the whole story > >
by Karl Greenberg
The effort features a new media strategy that the company says includes local markets, "ownable" properties, and reinforcing to hotel owners the importance of the Holiday Inn global re-launch. And the company is also instituting its first logo redesign in half a century. Read the whole story > >
by Karlene Lukovitz
The new, $3 Toasty Bullet sub is also made on ciabatta bread and wrapped in a paper sleeve, but is 8 inches long, versus the Torpedoes' 13 inches. Television commercials for the Bullet, launched Monday, continue the "talking toaster" character created for the Toasty Torpedo. ... Read the whole story > >

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