Wow, Tuesday already:
Automotive
by Karl Greenberg Michael Sprague, Kia's marketing veep, says the car "signals the direction of where the brand's going. We were always known as a maker of cheap cars with a great warranty; now we are repositioning as not only as great value and quality, but as a maker of cars with great safety and technology, backed up with great design." ... Read the whole story > >
Mobile
by Aaron Baar
"It's anecdotally and empirically evident," Chip Lister, managing director of market research company Data Development Worldwide, tells Marketing Daily. "There's too much of a tendency [for marketers] to make devices one-size-fits-all. That's not what consumers are feeding back to us about what they want." ... Read the whole story > >
Research
by Sarah Mahoney "Something like 90% of us watches TV in a typical day," says Experian Simmons' John Fetto, "and upwards of 70% use some other media while doing so." The top three things people do while watching TV? Surfing the web (favored by 27% of multitaskers), using cell phones (26%) or emailing (23%). ... Read the whole story > >
Restaurants
by Karlene Lukovitz
The Riese Organization, which operates more than 100 restaurants in metro New York, has converted 10 midtown and two Brooklyn Dunkin' Donuts locations into Hortonses. Nine midtown stores -- which include highly desirable, high-traffic locations such as Broadway, Madison Square Garden, Penn Station and Times Square -- opened on Monday. ... Read the whole story > >
Hospitality
by Karl Greenberg The effort features a new media strategy that the company says includes local markets, "ownable" properties, and reinforcing to hotel owners the importance of the Holiday Inn global re-launch. And the company is also instituting its first logo redesign in half a century. Read the whole story > >
Restaurants
by Karlene Lukovitz
The new, $3 Toasty Bullet sub is also made on ciabatta bread and wrapped in a paper sleeve, but is 8 inches long, versus the Torpedoes' 13 inches. Television commercials for the Bullet, launched Monday, continue the "talking toaster" character created for the Toasty Torpedo. ... Read the whole story > >
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