Thursday, July 16, 2009

Thursday Night Marketing News

Every weekday, the kind folks at Mediapost send me this email filled with all kinds of marketing and advertising news & links.

In appreciation for them taking the time to send it, I post it here every weeknight for you and I to click on and read:

by Aaron Baar
"We felt there was a role for a bit of nostalgia in our campaign this year," Staples' Don LeBlanc says. "We thought, given the economy, it was a good way to put a smile on people's faces." The spot depicts an elated father shopping for office products with dejected children -- with "The Most Wonderful Time of the Year" playing as a soundtrack. ... Read the whole story > >
by Sarah Mahoney
While 57% say their household economic situation is either the same or better than it was at this time last year, two-thirds say the recession has "fundamentally changed the way they think about saving and spending money," says Performics' Michael Kahn, "and 8 out of 10 say the recession will have a lasting impact on them." ... Read the whole story > >
by Karl Greenberg
This year the chain is offering riders heading out to the 69th Anniversary of the Sturgis Motorcycle Rally on Aug. 3, a "pit-stop" at one of 13 rider-friendly Best Western hotels along routes leading to Sturgis, S.D. Riders who stop in to shake out cramps get a central location to rest, washroom use, and the "rider friendly" care package. ... Read the whole story > >
Financial Services
by Tanya Irwin
Only 34% of women have an emergency fund to pay bills for a few months compared to 53% of men. Interestingly, both genders expressed about the same level of discomfort over non-mortgage debt with 32% of women saying they are uncomfortable vs. 35% of men. Men seem to have a better grasp on investing and making money, with 73% saying they have a general knowledge of stocks, bonds and mutual funds compared to 40% of women. ... Read the whole story > >
by Karlene Lukovitz
The iPhone app enables users to virtually "create" their own pizzas by scrolling, tapping and tilting their phones to choose a crust and toppings. Or, they can scroll and tap to choose their preferred style and sauce for Pizza Hut's new chicken wings -- then "shake and pour" the sauce over the wings. ... Read the whole story > >
by Karl Greenberg
The automaker, which last month emerged from bankruptcy protection, and this week announced it has paid back its TARP loan, has appointed Joseph Veltri head of product planning. Kevin Metz has been appointed head of product planning for Jeep Wrangler, arguably the most sacrosanct vehicle in Chrysler LLP's portfolio, excepting perhaps the Viper. ... Read the whole story > >

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