Wednesday, June 24, 2009

Wednesday Night Marketing News

Clickables from Mediapost:

by Aaron Baar
"There's very little BlackBerry envy," John Martin, CEO of Crowd Science, tells Marketing Daily. "[Apple's] satisfaction scores are amazing, particularly just three years in. BlackBerry maker RIM may have to settle for being the "big No. 2 player. It's a huge, huge market. They have to weather the storm in the short term. I hope RIM and/or [Pre maker] Palm get their act together. It would be sad to have it just be a one-horse race." ... Read the whole story > >
by Tanya Irwin
The combination of Microsoft's destination sites like MSN and Verizon Wireless' Mobile Web service provides Hyatt with the ability to work with both a large publisher and service provider through one simple platform, says the company. The campaign includes both search and display ads, which will direct consumers to a mobilized version of ... Read the whole story > >
Financial Services
by Karl Greenberg
The effort, via DDB West, carries the "We're with you" tagline with text in blue for Wachovia and red for Wells Fargo. The 30-second folksy spots use vignettes featuring real people -- or actors-as-real-people -- doing prosaic things that suggest the underlying costs involved. The ads posit the bank brands as places where empathetic customer service abounds, and customers' problems are solved. ... Read the whole story > >
by Karlene Lukovitz
Well over half report that they have stopped purchasing certain foods for at least a short time within the past two years due to safety considerations, and half say they would be unwilling to purchase a food product again that had been recalled due to contamination. More than two-thirds were able to name a food product that was recalled in the past two years, with peanut butter having by far the highest recognition. ... Read the whole story > >
by Sarah Mahoney
The Council of Better Business Bureaus wants Wal-Mart Stores to modify some of its advertising claims, and stop telling consumers that they can save $700 a year by shopping at its stores. The bureau's National Advertising Division says that while Wal-Mart has provided reasonable support for its "Unbeatable Prices" claims, there's still potential for confusing shoppers. ... Read the whole story > >
by Karl Greenberg
There are big surprises from a little automaker, Suzuki, and from Cadillac and Hyundai in one of the most cited industry studies of vehicle quality, based on reports in the first three months of ownership. Also, much-needed good news for the domestic brands in J.D. Power and Associates Initial Quality Study: Ford, GM and Chrysler have improved 10% versus a year ago. ... Read the whole story > >

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