Tuesday, June 23, 2009

Tuesday Night Marketing News

Goodies from Mediapost:

by Karl Greenberg
"We have done a lot online, but what this really does is expand our efforts much more into mobile than we have in the past," says Ben Poore, vice president of Infiniti, who notes that the proliferation of devices like Apple's iPhone has opened up mobile and that the company has recently finished updating its Web capabilities for mobile devices. ... Read the whole story > >
by Sarah Mahoney
CEO Gregory D. Wasson is guardedly optimistic about looming healthcare reform in Washington D.C., saying that "there are threats and opportunities. While there will be more focus on costs, which may pressure margins, one of the key principals seems to be prevention and wellness, and prescription drugs are a big part of that." ... Read the whole story > >
by Karlene Lukovitz
"Our brand filters everything through the lens of helping to keep busy people going. The Dunkin' run is an existing activity; we just wanted to use technology to make it easier, more efficient and more viral," Cynthia Ashworth, vice president of consumer engagement. While the site doesn't allow for sending orders in advance, Dunkin' will consider taking it that step further in a future iteration. ... Read the whole story > >
by Karl Greenberg
A cyberlaw attorney says the FTC is sending "a strong signal that [it] will subject online tracking of consumer behavior to a stringent standard of disclosure. Firms that offer or rely upon behavioral advertising or other online data collection activities should ... assess the prominence and completeness of the disclosures they make to consumers in light of the proceeding." ... Read the whole story > >
by Aaron Baar
"So many people are using these services, to make it easy for them to access it from their handheld device is just a nice feature, especially for two devices that wouldn't be considered smartphones," says a spokesman. "It makes those phones that much more attractive when people see they have easy access to those sites for Facebook and Twitter." Sprint has also expanded its social networking presence with corporate-focused Twitter feeds. ... Read the whole story > >
by Mark Walsh
Almost 4 in 10 smartphone users who don't have an iPhone would switch to the popular Apple device for their next purchase, while 4 out of 5 of current iPhone users would buy the phone again, according to a new study. The findings highlight the challenges the BlackBerry faces in "stemming the iPhone stampede," according to Crowd Science CEO John Martin. ... Read the whole story > >

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