Here's a wrap-up from a newsletter I get from Mediapost:
Retail
by Sarah Mahoney Print ads -- featuring the Academy Award winner in an opulent dining room, surrounded by gilt and chandeliers -- will support the launch, with an ad budget estimated at $20 million, and which will reportedly include a holiday TV spot in conjunction with Macy's. ... Read the whole story > >
Food
by Karlene Lukovitz
Although products from some of the country's largest food marketers have been involved in recent contamination scares, brand expert Laura Ries believes that major brands may be able to differentiate themselves from private label products and cheaper alternatives by conveying that brands invest in quality and measures such as added safety packaging. ... Read the whole story > >
Restaurants
by Karlene Lukovitz BK executives characterized the snack's launch as being more about brand visibility than revenue, and the chain says this is also true for the Apple Fries retail extension. "The program will result in revenue, but that is not the primary focus," according to a spokesperson. ... Read the whole story > >
Financial Services
by Tanya Irwin
Even as advertising and marketing budgets shrink across the board, auto insurers continue sending out a steady stream of marketing direct mail offers. Nearly 3 billion auto insurance direct mail offers were delivered to American mailboxes from April through December 2008, according to Mintel. ... Read the whole story > >
Packaged Goods
by Karl Greenberg
"These numbers clearly support our research that proves when used as a key element in the marketing mix, promotional products effectively cut through advertising clutter to create a more positive outlook toward the ad and the brand," says the Promotional Products Association International. ... Read the whole story > >
Automotive
by Karl Greenberg
The program is running a national effort to certify eligible car dealers and equip them with the right communication plan and campaigns to reach and help qualifying consumers in their market. CashForClunkersHeadquarters.com is using celebrities to push the effort. ... Read the whole story > >
Sphere: Related Content
Posts
No comments:
Post a Comment