Friday, June 26, 2009

Friday Night Marketing News

From Mediapost:

by Karl Greenberg
Hoping to generate showroom traffic for trade-ins through its "Recycle Your Ride" program, Ford says it has 20 vehicles across its lineup that meet trade-in requirements for CARS. J.D. Power & Associates calls Ford's program a good marketing move because it exploits a serious clarity issue with the CARS program. ... Read the whole story > >
by Karlene Lukovitz
The big winners within the food retailing industry for at least the next few years will continue to be Walmart and others that are strategically focused on strong price/value positioning, reflecting consumers' strong shift toward trading down, the "Future of Food Retailing" finds. This is the reason that retailers such as Trader Joe's and Save-A-Lot are the fastest-growing food format. ... Read the whole story > >
by Sarah Mahoney
When it introduced a pair of blue-and-white starred "All American" pants, it sold out in a matter of hours, says founder Chris Lindland, a first for the company. Using the right tools, he says, "gives me a quick snapshot of how people are interacting with my brand, what they're saying on blogs, how that's driving my traffic and who's buying." ... Read the whole story > >
by Aaron Baar
"Considering that, a few months ago, no one even knew what the brand was going to be called, their success is pretty significant," Ted Marzilli, CEO of YouGovPolimetrix, tells Marketing Daily. "If you're going to go up against Google, you need to make a pretty big bang, and that's what Microsoft has done." ... Read the whole story > >
Financial Services
by Tanya Irwin
To promote it, the nation's largest direct bank is planning to run search and banner display ads in select locations, such as National Geographic's kids Web site. The bank also is speaking to associations of teachers and principals. ... Read the whole story > >
by Karl Greenberg
A company manager says that product placement is subtle. "Our goal is not to put ads on here, but to engage and to entertain and get the association of Lexus with innovation." There is a link to LStudio on the site, and Lexus is promoting the site largely through PR efforts and through Lexus' custom lifestyle magazine that goes to some 800,000 owners nationwide. ... Read the whole story > >

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