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Electronics
by Aaron Baar The new line, augmenting the already-in-place line of battery-powered cell phone power sources, moves the company into rechargeable lithium power packs that can be used for iPhones, iPods and other MP3 players, GPS units, digital cameras and camcorders and netbooks and laptops. ... Read the whole story > >
Financial Services
by Tanya Irwin
Themed "We'll do right by you," the campaign will run indefinitely, according to Craig Hamway, EVP of marketing and business development at Direct General. "We've got a solid, aggressive media schedule for the third quarter and are mapping out the fourth-quarter media mix as well as plans for next year," he tells Marketing Daily. ... Read the whole story > >
Transportation
by Karl Greenberg The site will expand to include video, will be integrated with other Virgin sites and will grow a roster of advertising partners -- currently, Massachusetts' tourism bureau is advertising on the site. "We see this as just beginning, we have plans for mobile, video, more around the Trip Pods," says Attik's James Somerville, "and how to inspire people with tools, and, of course, grow the community of travel lovers." ... Read the whole story > >
Research
by Sarah Mahoney
A new consumer perception survey from Cone Inc. looks to "help nonprofits better understand how to protect and evolve their brands to generate as much revenue as possible," and to help the charitable organizations "demonstrate to companies and other partners that there is an established and justified cost to aligning with their organization." ... Read the whole story > >
Automotive
by Karl Greenberg The company will give nearby dealers tickets to the parks for promotional activity, and Chrysler will have signage at the parks, banner ads on Six Flags' web site, advertising and vignettes featuring the vehicles on Six Flags' in-park television. As for vehicle presence, "it won't be like an auto show," a spokesperson tells Marketing Daily. "We'll have a few vehicles from each brand, probably together." ... Read the whole story > >
Food
by Karlene Lukovitz
The chocolate category has also identified a major functional opportunity within skin care, in cocoa butter's recognized benefits as a treatment for dry skin conditions. About one-quarter (23%) of the experts believe that the biggest area of market expansion ahead lies in non-edible products, including skin care lotions, soaps, shampoos and anti-aging products. ... Read the whole story > >
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