Just a FYI.
For the next few days, there will not be a Nightly Marketing News on this site as I will be on the road.
You can subscribe, like I do directly from Mediapost.
There will still be three updates/7 days a week while I am on vacation to this website. Nightly Marketing News will be back on either Tuesday June 9th or Wednesday June 10th..... Scott
Automotive
by Karl Greenberg General Motors CEO Fritz Henderson said the new company "will be built from strongest parts of the business, including the best brands, finest products, less debt, and fully competitive labor costs." Without going into detail, he said it would also provide better marketing and R&D support of its brands and products. ... Read the whole story > >
Automotive
by Karl Greenberg
"In a four-brand portfolio you will see a lot more of that clarity at GM. If GM's bankruptcy goes as smoothly as Chrysler's appears to have, I expect GM to be judged on the quality of their product. Ultimately, the judge will be the American people." ... Read the whole story > >
Retail
by Sarah Mahoney Kmart is launching a major Father's Day tie-in, along with a push on new Transformer toys. Themed "transform your dad," the retailer is offering two free tickets to the movie with the purchase of $50 in menswear, and will promote the giveaway with a national TV spot. ... Read the whole story > >
Restaurants
by Karlene Lukovitz
The gain seen in plans to spend more over the next 90 days was the strongest since November 2007. Among May respondents, 10% said they plan to spend more (versus 6% in April) and 38% (versus 44% in April) said they plan to spend less. RBC analysts noted, however, that the effects of last year's tax stimulus may hide spending improvements occurring over the next few months. ... Read the whole story > >
Electronics
by Aaron Baar The drop in value perception may be traced to several factors. For the older demographic, having the latest and greatest features on a game system is simply not as important as it is for younger consumers, says YouGov's Ted Marzilli. "I don't know that new features are a compelling selling point for them. The recession may also play a part." ... Read the whole story > >
Research
by Joe Mandese
Chuck Martin will be responsible for assembling existing and developing new research to effectively serve all aspects of the online, media, marketing and advertising markets and to serve the traditional marketing and media markets as well. ... Read the whole story > >
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