Clickables from Mediapost:
Electronics
by Aaron Baar Between now and June 27, consumers can log on to pizzahut.com to enter the "Rumble in the Ring Ultimate Fight Sweepstakes," prizes for which include a VIP trip for two to Las Vegas to see a championship bout, branded Xbox360 consoles, and copies of the Fight Night Round 4 game once it is released on June 30. ... Read the whole story > >
Retail
by Sarah Mahoney
It's not all about the recession, and Packaged Facts predicts the trend will continue, even once the economy rediscovers its mojo. "The DIY movement is related to aspects of consumer psychology that extend beyond pure economics," it says, adding that in some segments, demographic factors also play a big role. ... Read the whole story > >
Restaurants
by Karlene Lukovitz The plan calls for shifting more advertising spending to supporting value-priced items such as the new BK Shots mini-burgers and the $1 Whopper Jr., a notable change from the chain's strategy of devoting about two-thirds of its advertising budget to supporting higher-priced items like the successful "Angry Whopper" sandwich. ... Read the whole story > >
Research
by Tanya Irwin
Media budgets will be increased as conditions improve, according to more than two-thirds of the respondents (68%) to an April online survey of members of the ANA Brand Marketer Leadership Community panel. Forty-one percent said they will step up social networking/word-of-mouth, and 40% intend to raise spending for innovation and testing/learning. ... Read the whole story > >
Automotive
by Karl Greenberg Sales are predicted to improve 8.9% this month versus last. Jesse Toprak, executive director of industry analysis for Edmunds.com, sees consumer demand returning, "but it is still far below last year's levels." On the other hand, the month has seen far fewer sales to rental fleets, he says, "particularly for Chrysler, who closed down production on May 1." ... Read the whole story > >
Restaurants
by Karl Greenberg
Wendy's says the move follows strategic moves by CMO Ken Calwell and the brand's leadership team to develop a clear brand strategy and business; reorganize marketing teams; overhaul R&D; create a new product pipeline; and complete a detailed strategic framework for all brand efforts, dubbed Wendy's "brand book," per the company. ... Read the whole story > >
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