From Mediapost:
Regulation
by Karl Greenberg "Self-regulation is now dead: we now face a skeptical outlook of policymakers toward self-regulation in general," Dan Jaffe warned attendees of the ANA's Advertising Law and Business Affairs conference. "Even Republicans have shown willingness to intervene in the regulatory system. Advertising is the engine of our economy. But the whole movement is toward greater and greater regulation in all areas and all at once." ... Read the whole story > >
Financial Services
by Les Luchter
Online customers can get cash back when purchasing from over 270 Web retailers. The money is placed into the buyer's credit or check card account, and Add It Up can be combined with other BofA programs like "Keep the Change," which places change from the dollar on check card purchases into savings accounts, and BankAmericard Rewards, its ongoing loyalty program. ... Read the whole story > >
Beverages
by Karlene Lukovitz Marketing for Naturally Zero will be closely tied in with the multi-media marketing program for existing drinks of Dr Pepper partner All Sport, which includes ongoing campaigns in traditional and online media and numerous sports sponsorships and endorsement partnerships. All Sport sponsors the Jeremy Mayfield NASCAR team and recently signed an endorsement deal with PGA star Bubba Watson, for example. A current All Sport television commercial features Shaquille O'Neil. ... Read the whole story > >
Strategy
by Karl Greenberg
Cate McGinn, managing counsel of global nutrition at McDonald's, said the Oak Brook, Ill.-based company has to choose constantly. "Our first step, when we see these kinds of ads, is to determine whether to pay attention to it," she said. "When you look at whether it's puffery, is it worth it to call attention to? Is the cost worth it, or do we ignore it and stick to marketing?" ... Read the whole story > >
Restaurants
by Aaron Baar Analyst Robert Derrington anticipates a third-quarter decline only in the "mid single digits" (as opposed to down 17.2% for the same period last year). Yet, he cautioned it was too early for the company to declare victory in its turnaround. "It's still very early in the (turnaround) game for Ruby Tuesday," he said. "The economy remains dire, and the restaurant industry remains very competitive." ... Read the whole story > >
Retail
by Sarah Mahoney
While it is true that some of the most dedicated green shoppers are cutting back on purchases, new groups are stepping up their environmentally conscious buying, says Sue Viamari, editor of IRI's "Sustainability: CPG Marketing in a Green World." "It's key for marketers to understand the different level of appetites various segments have for green purchases." ... Read the whole story > >
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