and it is "cool". Saw a segment this morning on the Today show talking about this. When I shop, I use my "Kroger Card" which is in place of store coupons. But it has spread beyond the grocery store.
This is from the THINKing blog:
Posted: 13 Mar 2009 06:57 AM PDT
Marketers have long known the power of a coupon, and they are rapidly discovering how much more powerful an online coupon can be than a paper one. Emarketer reports that US retailers are moving rapidly toward the online coupon to help out during the recession because they have discovered that they perform better than paper in terms of redemption,
Although studies show that most Americans still get their coupons from a paper source, online coupons have posted a 140% growth rate over 2007’s previous high. Coupon processor, Inmar, says that recessions always boost coupon use. Data from Comscore regarding online search backs this up.
And Americans, resilient as they are, are seeking ways to save money, as evidenced by the increase in the number of searches for “coupons” (up 161 percent to 19.9 million) and “discount” (up 26 percent to 7.9 million).
If you are going to use coupons, you have to be careful. Quizno’s got into a kerfuffle when a number of its franchisees refused to accept coupons for the chains one million free subs campaign.
Here are a few coupon sites you may want to know about to help out your own wallet. Coupons, CouponCraze, Coupon Album, and Fat Wallet.
Are you using coupons? What is your strategy? How are they performing? I’ll follow up on this post later with comments from retailers and manufacturers who are using coupons effectively.
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