From Mediapost:
Retail
by Sarah Mahoney Drexler is also upbeat about the company's bridal business, and says it looking for a bridal-salon location in New York City. But overall, the company's results were grim, including a loss of $13.5 million for the fourth quarter of its fiscal year, compared to net income of $25 million in the same period a year ago. Sales fell 3% to $388 million, and comparable-store sales dropped 13%. ... Read the whole story > >
Strategy
by Karl Greenberg
Doner's Sheryll Kollin told attendees at the ANA conference that advertisers must negotiate hard on the morals-clause issue. "With sites like TMZ and Smoking Gun, celebrities can't do anything without it ending up on media," she said. The bottom line is a strong, specific termination clause allows the brand to protect its image or the image of its product, ends further financial obligation to the celebrity, and gives it the right to terminate with no penalty, she said. ... Read the whole story > >
Beverages
by Karlene Lukovitz The campaign, "Get Fit By Finals,"combines elements of two ongoing programs: the Body By Milk/"got milk?" educational/promotional program and NBA FIT, a comprehensive initiative promoting fitness and nutrition for children, teens and adults. It draws on NBA stars' appeal and providing tools and prizes to encourage teens to take simple steps to help improve physical fitness and nutrition. ... Read the whole story > >
Telecom
by Aaron Baar
According to a new study, word of mouth has a significant financial impact. "A lot of the emphasis in the industry is around technology and customer acquisition; there isn't a lot of energy spent in customer loyalty," says Satmetrix's Vince Nowinski. "But you can't really overcome having a large number of people saying bad things about you." ... Read the whole story > >
Automotive
by Karl Greenberg The effort, via Miami-based Zubi Advertising, has a "role playing" theme in which Kate del Castillo says, at the beginning of each spot, "The role I would like to play next is ..." She then names one and describes the characteristics of that persona, which correspond to features of the Ford vehicle featured in that commercial. As she describes the features, the vehicle coalesces behind her. ... Read the whole story > >
Entertainment
by Wayne Friedman
Walt Disney has started up retail stores, broadcast and cable networks, theatrical movies and theme parks--but never, apparently, a community area for collectible/historical fans of the famous entertainment brand. The new effort--D23--is a massive effort. ... Read the whole story > >
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