Not sure about the real meaning behind the Quaker Oats tagline.
Food
by Aaron Baar The campaign, which begins in earnest on March 16 with television, print, online and out-of-home advertising, is the first time all of the products have been united under a single tagline in the company's 130-year history. The tagline, "Go humans go," is meant to evoke the oats as a "super grain" that helps power people's minds and bodies, says CMO Annie Young-Scrivner. ... Read the whole story > >
Packaged Goods
by Karl Greenberg
The company says she has long intended to leave the post on her 55th birthday. Per Procter & Gamble, the vice chairs of the global business units who have reported to Arnold will now report to Lafley: "Reducing a layer of management as part of the company's ongoing simplification effort," noted a company release. Arnold became president of the global skin care division in 1999 and president of global personal beauty care in 2000. ... Read the whole story > >
Retail
by Sarah Mahoney The retailer took home the top RACie, awarded by the Retail Advertising and Marketing Association, for its Penny Pranks campaign. Launched to support its 1-cent sale of back-to-school essentials, the ads used a hidden camera to follow a shopper as he tried to unload his pennies in stores and restaurants, and included a fun fast-forward stunt in which shoppers grabbed up 2 million pennies at the Mall of America. ... Read the whole story > >
Research
by Karlene Lukovitz
Recent Mintel studies have confirmed that rather than entirely forgoing spending on shopping, travel and entertainment, most consumers are "trading up, down and over." In the new economy, consumers at all income levels are "learning to look up, down and over to find goods and services at prices they can afford ... and want to spend." ... Read the whole story > >
Transportation
by Karl Greenberg
A Midwest spokesperson says the two companies will market the alliance separately. "We won't do much new, dedicated mass media but we will take existing media and add, for example, new tags at the end of TV spots, and dedicated radio, but the bulk will be communications to our existing customer base through email, direct mail, and in-flight magazines," he says. ... Read the whole story > >
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