From Mediapost:
Telecom
by Aaron Baar The company has partnered with MTV to showcase older clips from MTV Networks' "Vault," video content that had not been available over the Internet for decades. AT&T's brand positioning as a company that helps people make connections gave the tie-in some logic, says Jason Witt, general manager at MTVN's Digital Fusion. ... Read the whole story > >
Research
by Karlene Lukovitz
The pattern of significant, consistent quarter-over-quarter growth in cybersquatting during both 2007 and 2008 points to growing success in using search engine optimization techniques to divert traffic to illegitimate or unauthorized sites, points out MarkMonitor CMO Frederick Feldman. ... Read the whole story > >
Automotive
by Karl Greenberg The effort, using real people and their self-made videos, also encompasses Quaker State's sponsorship of NASCAR team Hendrick Motorsports and centers on a video contest, "The World's Worst Commute" with the winner getting to be chauffeured by three-time Hendrick driver Jimmie Johnson. One spot has a Seattle resident talking about what he has to go through to get to school--over bridges and across tollways. Other spots feature Atlanta and L.A. residents. Tag: "Real. Durable. Oil." ... Read the whole story > >
Trends
by Karl Greenberg
"It has all been about push in recent years. Now it's about pull: how do you create stuff people will discover on their own?," says Edelman Digital's Steve Rubel. "A convergence will come between search and social networking that will blow your mind. Not this year, but soon. You need to be there creating sources and content that informs. You don't always have to create everything--you can adopt rather than invent." ... Read the whole story > >
Retail
by Sarah Mahoney Of those who will celebrate, 81.9% plan to wear green, 33.3% plan to make a special dinner, and 29.6%--down a full percentage point--will celebrate at a bar or restaurant, says the National Retail Federation. Fewer people--16.7%--are planning to attend a private party this year, compared with 18.4% last year. ... Read the whole story > >
Strategy
by David Goetzl
NEW ORLEANS -- Carat CEO Sarah Fay said marketing efforts that employ social-media sites are more effective when used as part of a wider campaign. As an example, Fay pointed to a McDonald's push last year celebrating the 40th anniversary of the Big Mac. The company wanted to capitalize on nostalgia for the burger's memorable jingle to improve sales. So it used social-networking site MySpace as well as traditional media for the campaign. ... Read the whole story > >
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