From Mediapost:
Automotive
by Karl Greenberg Ford has launched new programs to get the word out about the top-selling pickup truck in the U.S., and best-selling vehicle in the country for 27 years. There is both a new TV spot touting the safety features of the truck and an extension of the automaker's ongoing promotional relationship with country star Toby Keith. The new ad is the sixth in a series that launched last year to promote the 2009 F-150. ... Read the whole story > >
Electronics
by Aaron Baar
The disparity is understandable. Electronics retailers are more specialized than mass merchandisers, and their salespeople get more specific training about electronics products. But the disparity does present an opportunity for retailers and mass merchandisers alike, says J.D. Power's Lawrence Wu. While most consumers are conducting their own research on the type of TVs or brands before entering the store, "the last three feet of the sale is done by the salesperson," he says. ... Read the whole story > >
Restaurants
by Karlene Lukovitz When it starts airing next week, the 15-second TV spot, from long-time Carl's ad agency Mendelsohn/Zien, will hardly be a shock to the system for the 18-to-34 year old males who are the chain's core customer base. In fact, it might be somewhat tame by the QSR's usual standards. "Compared to some of their other recent commercials, this is mild," says branding consultant Laura Ries. ... Read the whole story > >
Strategy
by Karl Greenberg
What brands have to learn, PepsiCo's senior legal counsel told attendees of an ANA conference, is to play nice with consumers in the intellectual property sandbox. Pepsi has done that both by letting consumers use its property with a fair degree of impunity on fan and even detractor postings, and by setting "guardrail" rules of engagement with user-generated-content programs that let consumers participate in branding. ... Read the whole story > >
Retail
by Sarah Mahoney When it comes to buying shoes online, one company thinks it's possible that women have entirely too many choices, sold under too many different brands. So when Consolidated Shoe Co. launches its new e-commerce microsite, it will virtually ignore the whole concept of brand, with no mention of the company on the site. ... Read the whole story > >
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