From Mediapost:
Trends
by Karl Greenberg The athlete's biggest drops on the Davie Brown Index were in the realms of "aspiration" and "trust," with the swimmer dropping 15 points in each. His "endorsement" score dropped 12 points. "We are between Olympics right now, so I would see him dropping considerably, given how his numbers have already fallen," says Millsport's Darin David. ... Read the whole story > >
Research
by Nina M. Lentini
More companies are now identifying cost savings and reductions (93% vs. 87% in August) and 37% plan to reduce budgets by more than one-fifth, which is much higher than the 21% of respondents who planned to do so six months ago, the Association of National Advertisers reports. ... Read the whole story > >
Financial Services
by Les Luchter "Bank in your ski mask without getting arrested," declare metal signs from Colorado-based FirstBank that have been placed at ski racks, snowboard racks and lift lines at the Breckenridge and Keystone winter sports resorts. In smaller print, the signs read "Mobile Banking. Bank Anywhere." ... Read the whole story > >
Retail
by Sarah Mahoney
New ads, running online as well as in Vogue, Elle, GQ, and Vanity Fair, also illustrate how difficult it is for image-driven brands to find a message that resonates beyond fashionistas, and can connect with shoppers who are still somewhat shell-shocked by the volatile economy. ... Read the whole story > >
Automotive
by Karl Greenberg Toyota Venza was exclusive automotive sponsor of the "Westminster Kennel Club Dog Show" this week, followed by the Global Pet Expo Friday and Saturday in Orlando, Fla. Venza will be the featured vehicle for pet travel safety demonstrations by pet accessory maker, Kurgo. Toyota will also launch "Dog Park Days," first in Los Angeles, then Phoenix and Denver. ... Read the whole story > >
Technology
by Aaron Baar
"With the developments of the last couple years, and the ubiquity of connectivity across the planet, the skies are the last place where people can't do their business and can't be informed by the Internet," says Dave Ridley, Southwest Airlines svp of marketing and revenue management. "It's kind of the last horizon." ... Read the whole story > >
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