Wrapping up the work week, but remember, there are 6 updates Saturday and 6 more Sunday!
Retail
by Sarah Mahoney Marketing Daily asked Nancy Upton, assistant marketing professor at Northeastern University College of Business Administration and an expert on hedonistic spending--what makes people feel happy when they go shopping--to explain a few things. ... Read the whole story > >
Restaurants
by Karlene Lukovitz
The uptrend was more marked among the highest incomes levels. For example, the percentage of consumers with household incomes of $100,000+ having visited one (unnamed) burger chain jumped from 50.1% pre-meltdown to 57.3% post-meltdown, and the percentage reporting visiting a second unnamed burger chain rose from 25.7% to 31.3%, per Experian Simmons data. ... Read the whole story > >
Telecom
by Karl Greenberg "We found that people were skeptical that they could get unlimited service to anywhere in country for $40," says The Richards Group's Brian Schadt. "We would have focus groups, and hear again and again that they were interested and it is extremely easy to get people to buy out of their contracts because they are frustrated with charges for texting, for extra minutes. People are looking." ... Read the whole story > >
Strategy
by Karl Greenberg
"At the end of the day, regardless of the media, what consumers care about is story," he said, showing clips of Dove's Real Beauty campaign. "Whenever you tell a good and relevant story, there will always be people willing to engage. "If our brand is at the heart of the story, our brands have higher bonding, equity and loyalty." ... Read the whole story > >
Telecom
by Aaron Baar The company is already enhancing its in-store collateral addressing phone recycling and has set a goal of including a postage-paid envelope for its recycling program with all of its new phones. In addition, Sprint will create an Internet video--to be posted on its corporate Web site and on YouTube--highlighting the need for cell phone recycling. ... Read the whole story > >
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